© 2019 IPPGlobal.org

Sign up for LBM's marketing newsletter, workshop updates, and special offers.

How to Avoid the 3 Primary Reasons Starutps Fail

IPP Talks & Webinars

IPP's LIVE Lean Business Marketing Talks and Webinars are typically 50 minute presentations, with a 10 minute Q & A to follow. Each focus on a specific and critical Marketing step, to set up a solid foundation to achieve engagement, retention, and growth response on your branding and marketing efforts.

Bring LBM Talks to Your Group, Meetup, or Office, in select San Francisco Bay, or Seattle locations. But no matter your office location, even if it's your dining room table, you and your team can still get LIVE Lean Marketing Talks ONLINE, via Zoom Webinars, to Your Group, Meetup, or Office, virtually anywhere on the planet (with internet access)!


Check out the LIVE Lean Marketing Talks and Webinars currently available below. 

How to Avoid the 3 Primary Reasons Startups Fail

• The 3 primary reasons startups fail.

• Startup and business failure case studies.

• The RAF Marketing Method to build, brand, and grow a business.

• Extended Q & A.

Marketing PRACTICE for Sustained Business Growth

• Real-world, applied Marketing (not academic theory).

• Utilizing the CTA (call-to-action) to motivate response.

• Case studies of business failures.

• Marketing Practice to build, brand, and grow a business.

Product Validation Through the Process of Productization

• Define the characteristics of your [potential] offering.

• Describe the benefit or solution your offering provides.

• Identify groups of people who will find value in your offering.

• Details behaviors of individual target users for tight target marketing.

Competitive Analysis to Identify Unique Differentiators

• Utilizing Iterative Search techniques to find competitors.

• Visualize competition's offerings with a Competitive Analysis Chart.

• Identifying your offerings Unique Value Propositions.

• Position your business based on your unique offerings. 

Name Your Startup, and Every Productized Offering for Branding

• Typical conventions to employ for naming a new venture.

• How to create Branded, SEO names for your offerings.

• Give your business, and each offering released, a branded voice.

• Making your URL/s SEO-friendly. 

Identity Development through Logo Execution

• Utilizing Visual Design to create flexible, memorible identites.

• Digital and print reproduction.

• Logo design conventions and parameters.

• Building Brand Standards catalog of icons, elements, and imagery.



How to Write Copy That Gets Attention and Converts

• Utilizing Visual Design to create flexible, memorible identites.

• Define the project with a Creative Brief.

• Generate Ideas for the campaign.

• Choose the right words to grab attention, engage and sell.