How to Avoid the 3 Primary Reasons Starutps Fail
IPP Talks & Webinars
IPP's LIVE Lean Business Marketing Talks and Webinars are typically 50 minute presentations, with a 10 minute Q & A to follow. Each focus on a specific and critical Marketing step, to set up a solid foundation to achieve engagement, retention, and growth response on your branding and marketing efforts.
Bring LBM Talks to Your Group, Meetup, or Office, in select San Francisco Bay, or Seattle locations. But no matter your office location, even if it's your dining room table, you and your team can still get LIVE Lean Marketing Talks ONLINE, via Zoom Webinars, to Your Group, Meetup, or Office, virtually anywhere on the planet (with internet access)!
Check out the LIVE Lean Marketing Talks and Webinars currently available below.
Marketing PRACTICE for Sustained Business Growth
• The 3 primary reasons startups fail.
• Startup and business failure case studies.
• The RAF Marketing Method to build, brand, and grow a business.
• Extended Q & A.
Applied Behavioral Marketing
Foundation, and Forward
• MARKETING Defined—a framework for the Marketing Process.
• Real-world, applied Marketing (not academic theory).
• How to utilize the CTA (Call-to-Action) to motivate response.
• Marketing Practice to build, brand, and grow your business.
Actualizing Products for Profit through Productization
• Define the characteristics of your [potential] offering.
• Describe the benefit or solution your offering provides.
• Identify groups of people who will find value in your offering.
• Details behaviors of individual target users for tight target marketing.
Find and Utilize Competition with
Competitive Analysis
• Utilizing Iterative Search techniques to find competitors.
• Visualize competition's offerings with a Competitive Analysis Chart.
• Identifying your offerings Unique Value Propositions.
• Position your business based on your unique offerings.
Name Your Startup, and Every Productized Offering for Branding
• Typical conventions to employ for naming a new venture.
• How to create Branded, SEO names for your offerings.
• Give your business, and each offering released, a branded voice.
• Making your URL/s SEO-friendly.
Identity Development through Logo Execution
• Utilizing Visual Design to create flexible, memorible identites.
• Digital and print reproduction.
• Logo design conventions and parameters.
• Building Brand Standards catalog of icons, elements, and imagery.
How to Write Copy That Gets Attention and Converts
• Utilizing Visual Design to create flexible, memorible identites.
• Define the project with a Creative Brief.
• Generate Ideas for the campaign.
• Choose the right words to grab attention, engage and sell.
Marketing Meetup Events Calendar
IPP's LIVE Lean Business Marketing Talks and Webinars are typically 50 minute visual presentations, with a 10 minute Q & A to follow. Each focus on a specific and critical Marketing PROCESS, to set up a solid foundation to produce marketable offerings of value, for profit, and to achieve engagement, retention, and conversion on your branding and marketing efforts.
See the calendar below for upcoming LIVE Lean Business Marketing Talks and Webinars.