IPP Marketing Insights4 minThe VIRUS Killing Startups in Silicon ValleyThere is a pandemic in Silicon Valley. It is making startups sick, and 90+% of all small businesses fail. This virus didn't start in...
IPP Marketing Insights4 minMarketing and ReligionDo you believe in God? Why? Likely because your mother taught you to—marketing to you throughout your formative years the benefits of...
IPP Marketing Insights4 minWhy and How to Build a Marketing Foundation for Your BizAsk just about anyone... and most will tell you that MARKETING is advertising campaigns to sell or build awareness (branding) of a...
IPP Marketing Insights5 minRecommended for YOUI'm on Facebook, whining to my friend about a fight with my husband through their IM. In my typical “melodramatic,” my husband claims,...
IPP Marketing Insights6 minRIP 'Information Highway'I'm watching The Politician on Netflix while working out. Deep into the second season, there is a teen and mom in their kitchen, arguing...
IPP Marketing Insights3 minSelling Our ChildrenMy 10 year old son came home yesterday and told me he had learned something new at school. At his [advanced] age, he told me confidently,...
IPP Marketing Insights5 minLearning How to LearnMy daughter is studying for her SAT—her college admissions test. I never took the SAT because I got a D in Algebra in high school, twice....
IPP Marketing Insights3 minThe SaaS Apps that Screw YouI’ve been looking for a home to purchase on REDFIN in the Seattle area for over 5 yrs with no luck. The homes I want are either too...
IPP Marketing Insights5 minThe Fallacy of Data Driven MarketingWhat motivates people to respond (click, like, share, comment), and convert (buy, try, sign-up, subscribe) to your marketing efforts?This...
IPP Marketing Insights2 minWe are ALL RacistsWe are ALL racists. Every human being on the planet is BORN a racist. NO! you’re screaming at me. BULLSHIT, you whacked out bitch. I am...
IPP Marketing Insights4 minYou are NOT SafeI’ll never forget the first time I saw the world wide web. It was 1995. I was in my rented townhome in Alameda, a small island on the...
IPP Marketing Insights3 minHow to Avoid BAD Marketing Got an IM from some guy on LinkedIn looking to sell me his services. It began like this: Michael 7:05 AM Great profile, J. How did you...
IPP Marketing Insights5 minSentiment Analysis ExposedI made it with Max last night! Mary texts her BFF Shelly. OMG! Welcome to womanhood!! How was it/he? Shelly texts back. And right about...
IPP Marketing Insights2 minWhy Tech WON'T Fix Your BusinessA friend asked me what I thought about him taking a job offer at MIX. “They're the new version of StumbledUpon. They want me to improve...
IPP Marketing Insights4 minThe TRUTH about Mark ZuckerbergIMAGINE working your ass off all through high school, studying instead of partying, volunteering with school and community groups so you...
IPP Marketing Insights2 minBe Brave, and Launch in RealityI want to find competitors for my fictitious SaaS application. Well, let me be clear. I don't want to find competitors already producing...
IPP Marketing Insights5 minA Cautionary SEO TaleI hired a web developer to produce a website I designed for one of my startup clients. Maybe nine months later, I called her to bid on...
IPP Marketing Insights3 minMarketing 101 I hate running. It hurts my legs, my lungs, my back, my hips. I run between 3 and 4+ miles, five days a week. I continue to run because...
IPP Marketing Insights4 minMARKETING DefinedI teach marketing like no teacher they've had before, my students at Stanford and Cal tell me. MBAs, and novice marketers, most have the...