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You Are Getting Screwed
The best response rates I ever garnered on a marketing campaign was 58%. Even better, 38% of those who saw any part of the campaign,...

IPP Marketing Insights
4 min read


The Cost of Convenience
It’s surprising how little I think of my daughter now that she’s living 2,000 miles away at school. We talk on the phone frequently, but...

IPP Marketing Insights
7 min read


The Fatal Flaw with AI
Saw 60 Minutes with Google’s CEO Sundar Pichai on the current state of AI . Scott Pelly, the interviewer, asked Sissie Hsiao, Google’s...

IPP Marketing Insights
5 min read


Network. Network. Network.
My second job out of college I was the Art Director for 1928 Jewelry Co. The company is still alive and vital today, quite a monument to...

IPP Marketing Insights
3 min read


How to Earn Brand Advocates
Let’s begin by breaking a marketing myth: There is no difference between MARKETING and BRANDING. MARKETING IS SELLING. Branding is a form...

IPP Marketing Insights
4 min read


Marketing 101
I hate running. It hurts my legs, my lungs, my back, my tits. I run between 3 and 4+ miles, five days a week. And I'll continue to run as...

IPP Marketing Insights
4 min read


The Psychology of Marketing
How to create effective marketing campaigns...

IPP Marketing Insights
4 min read


The VIRUS Killing Startups in Silicon Valley
There is a pandemic in Silicon Valley. It is making startups sick, and 90+% of all small businesses fail. This virus didn't start in...

IPP Marketing Insights
4 min read


Marketing and Religion
Do you believe in God? Why? Likely because your mother taught you to—marketing to you throughout your formative years the benefits of...

IPP Marketing Insights
4 min read


Why and How to Build a Marketing Foundation for Your Biz
Ask just about anyone... and most will tell you that MARKETING is advertising campaigns to sell or build awareness (branding) of a...

IPP Marketing Insights
4 min read


Recommended for YOU
I’m on Facebook, whining to my friend about a fight with my husband through their IM. In my typical “melodramatic,” (my husband claims,...

IPP Marketing Insights
5 min read


RIP 'Information Highway'
I’m watching The Politician on Netflix while working out. Deep into the second season, the scene unfolds on a teen and mom in their...

IPP Marketing Insights
6 min read


Selling Our Children
My 10 year old son came home yesterday and told me he had learned something new at school. At his [advanced] age, he told me confidently,...

IPP Marketing Insights
3 min read


Learning How to Learn
My daughter is studying for her SAT—her college admissions test. I never took the SAT because I got a D in Algebra in high school, twice....

IPP Marketing Insights
5 min read


The SaaS Apps that Screw You
I’ve been looking for a home to purchase on REDFIN in the Seattle area for over 5 yrs with no luck. The homes I want are either too...

IPP Marketing Insights
3 min read


The Fallacy of Data Driven Marketing
What motivates people to respond (click, like, share, comment), and convert (buy, try, sign-up, subscribe) to your marketing efforts?This...

IPP Marketing Insights
5 min read


We are ALL Racists
We are ALL racists. Every human being on the planet is BORN a racist. NO! you’re screaming at me. BULLSHIT, you whacked out bitch. I am...

IPP Marketing Insights
2 min read


You are NOT Safe
I’ll never forget the first time I saw the world wide web. It was 1995. I was in my rented townhome in Alameda, a small island on the...

IPP Marketing Insights
4 min read


How to Avoid BAD Marketing
Got an IM from some guy on LinkedIn looking to sell me his services. It began like this: Michael 7:05 AM Great profile, J. How did you...

IPP Marketing Insights
3 min read


Sentiment Analysis Exposed
I made it with Max last night! Mary texts her BFF Shelly. OMG! Welcome to womanhood!! How was it/he? Shelly texts back. And right about...

IPP Marketing Insights
5 min read
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