IPP Marketing Insights7 minThe Cost of ConvenienceIt’s surprising how little I think of my daughter now that she’s living 2,000 miles away at school. We talk on the phone frequently, but...
IPP Marketing Insights5 minThe Fatal Flaw with AISaw #60Minutes on Sunday night with Google’s CEO #SundarPichai on the current state of #AI. The opening bar, the interviewer,...
IPP Marketing Insights3 minNetwork. Network. Network.My second job out of college I was the Art Director for 1928 Jewelry Co. The company is still alive and vital today, quite a monument to...
IPP Marketing Insights4 minHow to Earn Brand AdvocatesLet’s begin by breaking a marketing myth: There is no difference between MARKETING and BRANDING. MARKETING IS SELLING. Branding is a form...