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IPP Marketing Insights

4 min

You are NOT Safe

I’ll never forget the first time I saw the world wide web. It was 1995. I was in my rented townhome in Alameda, a small island on the east bank of the San Fr...

IPP Marketing Insights

3 min

How to Avoid BAD Marketing

Got an IM from some guy on LinkedIn looking to sell me his services. It began like this: Michael 7:05 AM Great profile, J. How did you get into marketing? So...

IPP Marketing Insights

5 min

Sentiment Analysis Exposed

I made it with Max last night! Mary texts her BFF Shelly. OMG! Welcome to womanhood!! How was it/he? Shelly texts back. And right about now, Mary's mom gets ...

IPP Marketing Insights

2 min

Why Tech WON'T Fix Your Business

A friend asked me what I thought about him taking a job offer at MIX. “They're the new version of StumbledUpon. They want me to improve their recommendation ...

IPP Marketing Insights

4 min

The TRUTH about Mark Zuckerberg

IMAGINE working your ass off all through high school, studying instead of partying, volunteering with school and community groups so you can into a good coll...

IPP Marketing Insights

2 min

Be Brave, and Launch in Reality

I want to find competitors for my fictitious SaaS application. Well, let me be clear. I don't want to find competitors already producing my brilliant offerin...

IPP Marketing Insights

5 min

A Cautionary SEO Tale

I hired a web developer to produce a website I designed for one of my startup clients. Maybe nine months later, I called her to bid on another project. She t...

IPP Marketing Insights

3 min

Marketing 101

I hate running. It hurts my legs, my lungs, my back, my hips. I run between 3 and 4+ miles, five days a week. I continue to run because the benefits outweigh...

IPP Marketing Insights

4 min

MARKETING Defined

I teach marketing like no teacher they've had before, my students at Stanford and Cal tell me. MBAs, and novice marketers, most have the same rejoinder after...

IPP Marketing Insights

3 min

Content Marketing Idiocracy

I’m watching a cat eat a bowl full of Crispix, seemingly left on a kitchen table. Every few seconds the cat startles, and bats at the wide stem of a silver s...

IPP Marketing Insights

4 min

The Psychology of Marketing

I teach my students at Berkeley and Stanford that the foundation of marketing is psychology. Marketing is manipulating people to do what we want, so to get p...

IPP Marketing Insights

2 min

The Great Patent Race

New patent office opening soon in Silicon Valley, and everyone is cheering. The viral ignorance is it’ll make it easier for all those young entrepreneurs at ...

IPP Marketing Insights

1 min

A True Email Tale

This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE...

Bring LBM Workshops to Your Business

For LIVE LBM Workshops ONLINE, via ZOOM, to virtually anywhere on the planet, please see our Custom Workshops.

*IPP Marketing Workshops are currently available at your offices, or ours, in select San Francisco, and Seattle areas.

See multiple locations in the map below.