How to Earn Brand Advocates
Let’s begin by breaking a marketing myth: There is no difference between MARKETING and BRANDING. MARKETING IS SELLING. Branding is a form...
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Marketing 101
I hate running. It hurts my legs, my lungs, my back, my tits. I run between 3 and 4+ miles, five days a week. And I'll continue to run as...
The Psychology of Marketing
How to create effective marketing campaigns...
The VIRUS Killing Startups in Silicon Valley
There is a pandemic in Silicon Valley. It is making startups sick, and 90+% of all small businesses fail. This virus didn't start in...
Marketing and Religion
Do you believe in God? Why? Likely because your mother taught you to—marketing to you throughout your formative years the benefits of...
Why and How to Build a Marketing Foundation for Your Biz
Ask just about anyone... and most will tell you that MARKETING is advertising campaigns to sell or build awareness (branding) of a...
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RIP 'Information Highway'
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Selling Our Children
My 10 year old son came home yesterday and told me he had learned something new at school. At his [advanced] age, he told me confidently,...
Learning How to Learn
My daughter is studying for her SAT—her college admissions test. I never took the SAT because I got a D in Algebra in high school, twice....
The SaaS Apps that Screw You
I’ve been looking for a home to purchase on REDFIN in the Seattle area for over 5 yrs with no luck. The homes I want are either too...
The Fallacy of Data Driven Marketing
What motivates people to respond (click, like, share, comment), and convert (buy, try, sign-up, subscribe) to your marketing efforts?This...
We are ALL Racists
We are ALL racists. Every human being on the planet is BORN a racist. NO! you’re screaming at me. BULLSHIT, you whacked out bitch. I am...
You are NOT Safe
I’ll never forget the first time I saw the world wide web. It was 1995. I was in my rented townhome in Alameda, a small island on the...
How to Avoid BAD Marketing
Got an IM from some guy on LinkedIn looking to sell me his services. It began like this: Michael 7:05 AM Great profile, J. How did you...
Sentiment Analysis Exposed
I made it with Max last night! Mary texts her BFF Shelly. OMG! Welcome to womanhood!! How was it/he? Shelly texts back. And right about...
Why Tech WON'T Fix Your Business
A friend asked me what I thought about him taking a job offer at MIX. “They're the new version of StumbledUpon. They want me to improve...
The TRUTH about Mark Zuckerberg
IMAGINE working your ass off all through high school, studying instead of partying, volunteering with school and community groups so you...
Be Brave, and Launch in Reality
I want to find competitors for my fictitious SaaS application. Well, let me be clear. I don't want to find competitors already producing...
A Cautionary SEO Tale
I hired a web developer to produce a website I designed for one of my startup clients. Maybe nine months later, I called her to bid on...