Mentored Marketing Workshops
The success of any business is directly proportional with the effectiveness of their marketing. The marketing process of any product or service should begin way before the first advertising campaign is ever conceived. Selling tech or a better widget in a license agreement, or starting a bakery or nonprofit will require marketing to be fully integrated into almost every facet of your new venture. Continually and effectively marketing your business, and each new offering you produce is required for your business to realize sustained success.
IPP's Lean Startup and Business Marketing Workshops are 1:1 mentorships presented LIVE online, and provides you [and your team, if you've got one] with today's real-world strategies, tools, methods, process, templates and resources to make effectively marketing your business doable, step-by-step, in sequential, actionable steps.
The RAF Marketing Method is a 'template' approach to business marketing that allows you create marketing campaigns that generate engagement and sales for every stage your business. It has been taught @ Stanford, Cal Berkeley, FIDM, and other accredited universities for over a decade, but the RAF Method is not academic theory, or just founders' stories. RAF is a proprietary, 3-Step Marketing PROCESS for achieving sustained business growth through effective Marketing PRACTICE.
Implement the Productization process—establish a marketing foundation for your business to thrive, and produce SEO marketing content for each offering you envision or produce.
Discover target markets and individual users for your product, service, or nonprofit.
Perform Competitive Analysis and identify your offering's uniquely valuable differentiators.
Implement a Profit Model for launch of each offering, and project Horizontal and Vertical offerings and markets. Create an Elevator Pitch to excite others about your venture.
Develop Branding—product and company names, logos, taglines, and multimedia brand standards.
Examine effective content marketing including graphic design, and SEO copywriting.
Learn how digital technology works—from URLs, to web hosting, to cloud computing, including print reproduction for producing professional marketing for your venture.
Establish a content library of video, music and imagery to utilize in campaigns at low to no cost.
Produce marketing campaigns for your business—websites, landing pages, social media marketing, emails, online and print advertising and collateral that reflects your brand and sells your offerings.
Find and explore resources for raising capital. Create a Pitch Deck for VC or crowd funding.
Create professional digital and print campaigns including websites, PPC and SMM campaigns, to networking pitches to utilize in marketing your business.
Click on the boxes below for module details, curriculums, and real-world marketing projects. All modules are personalized, 1:1 LIVE online instruction. Modules 1 - 3 are tailored to help you get your startup up and running. Modules 2 and 3 are designed for existing businesses to improve sales through effective marketing practice. Each project is fully mentored so you will produce professional multimedia campaigns (identites, websites, social media campaign and more) that you'll utilize to build, brand, and grow your business.
Be Among 10% Achieving Business Success with Smart Marketing
Setting up a dynamic, functional marketing foundation in which you, or anyone you hire can consistently produce campaigns that effectively brand your business and sell your stuff is mandatory for business success. Developing a new product, service, or even nonprofit, or simply trying to increase sales of an existing offering requires some form of marketing to make your target audiences aware of what you have.
Way before you (or those you hire) design digital campaigns, implement websites, create identities, even start [or finish] developing your offering, you first must identify what you have (or envision you will), and project many who will likely want it, to create a lasting business.
Implementing Productization [with every offering] is where building any business begins...
WHAT ENTREPRENEURS SAY
about IPP's Mentored Startup and Biz Marketing Workshops...
"A practical, no-fluff, fail-proof method of start-up building that is based on REAL Marketing principles."
Consultant/Auditor, Paramount Computer Systems, 2021