Workshop 1: Productization
Marketing Modules
Overview and Workshop Sessions
LBM Workshop 1: Productization
Productize Your Offerings and Business
Productization Modules
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Marketing ITRW*
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The RAF Marketing Method
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Validating Product/Market Fit of Your Offering
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Defining your Offering's Features & Benefits
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Identifying Target Markets & Targeting Users
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Performing Competitive Analysis
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Discovering Unique Value Propositions
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Horizontal & Vertical Development
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H & V Marketing
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Profit Models for Rollout and Beyond
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Elevator Pitch Draft
*In The Real World
LBM Workshop 1: Productization
Projects
There are 8 Projects in Lean Business Marketing (LBM) Workshop 1. Projects will be assigned at the end of each Module, and relate directly to module content. Templates will be provided for all projects.
Completion of each project with the perimeters given will yield eight dynamic Productization Lists of SEO keywords and content marketing all related to your offering/s, that you'll use in your campaigns often, for the life-cycle of your business. You'll define your business Profit Model for rollout, as well as a year, and five down the line. To speak with authority and impact at Meetups and networking events, you'll construct an initial Elevator Pitch.
Each completed project is directly applicable building a solid marketing foundation to deliver a roadmap for your business to thrive, at pre-launch, rollout, and beyond.
*In The Real World
We're here to help with your business marketing needs...
Noobs to CEOs, to schedule a live online assessment of your business marketing needs, please fill in the form on our CONTACT page. This will help guide our recommendations for Mentored Marketing Workshops suited specifically to the growth of your business.