Workshop 1: Productization

Marketing Modules


Overview and Workshop Sessions

LBM Workshop 1: Productization

Productize Your Offerings and Business

Productization Modules

  1. Marketing ITRW*

  2. The RAF Marketing Method

  3. Validating Product/Market Fit of Your Offering

  4. Defining your Offering's Features & Benefits

  5. Identifying Target Markets & Targeting Users

  6. Performing Competitive Analysis

  7. Discovering Unique Value Propositions

  8. Horizontal & Vertical Development

  9. H & V Marketing

  10. Profit Models for Rollout and Beyond

  11. Elevator Pitch Draft

*In The Real World

LBM Workshop 1: Productization



There are 8 Projects in Lean Business Marketing (LBM) Workshop 1. Projects will be assigned at the end of each Module, and relate directly to module content. Templates will be provided for all projects.


Completion of each project with the perimeters given will yield eight dynamic Productization Lists of SEO keywords and content marketing all related to your offering/s, that you'll use in your campaigns often, for the life-cycle of your business. You'll define your business Profit Model for rollout, as well as a year, and five down the line. To speak with authority and impact at Meetups and networking events, you'll construct an initial Elevator Pitch.


Each completed project is directly applicable building a solid marketing foundation to deliver a roadmap for your business to thrive, at pre-launch, rollout, and beyond.


*In The Real World

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