Work one-on-one with an IPP Marketing Mentor. Customize Lean Marketing Workshops to specifically suit your business needs. Derive marketing strategies with your mentor, then implement them together, step-by-step, to build, brand, and grow your business.
Validate Your Offerings Before Marketing Them
Learn to validate each new offering you conceive, or have already produced but neglected to productize. Work with an IPP Mentor to guide you step-by-step through the Productization process. Find Product/Market Fit for your latest idea, or developed product or service, and create a marketable offering of value, for profit.
Brand Your Offerings and Business for Success
Branding begins by building an identity for each productized offering your business conceives, or produces. Creative Director, Jeri Cafesin, will assist you in navigating the process of creating flexible identities with impact, and Brand Standards, that work to build awareness of your offerings and business across media channels.
Write, Design, Produce Better Marketing
Does your marketing efforts grab attention, and motivate an action on the part of the viewer? If not, it may be time to get a Marketing Mentor to help you achieve greater response on all your marketing efforts forward. Learn to create digital and print campaigns that are visually captivating, and rich in SEO copy content. Your IPP Mentor will show you how to create a myriad of marketing tools, even network and PR pitches, that build your brand, and grow your business.
Make Your Data Work to Improve Your Target Marketing
Andrew Weiss, Principal Engineer for the Netflix Recommendation Prize, mentors businesses in utilizing their data to increase engagement, retention, and conversion. Andrew helps you set up your data pipeline, then implement collaborative filtering and dynamic recommendation systems for personalized targeting, as well as tightly targeted email, and affiliate marketing campaigns.
Bring an IPP Marketing Mentor to Your Office,* or Meet Us @ Ours Online
IPP Mentors will work with you to brand and grow your business, wherever you are (with an internet connection). Please fill out the form for a complementary strategic analysis of how IPP can help you increase response on all your marketing efforts forward.
*In-person, LBM Marketing Mentors are currently available at your offices, or ours, in select San Francisco, and Seattle areas.
See multiple locations in the map below.