Workshop 2: Branding



Overview and Workshop Sessions
Lean Business Branding—LBB Workshop 2:

Build Brand Awareness and Maximize Business Growth


  1. Branding IRL*

  2. Creating and Building a Corporate Identity

  3. Design Fundamentals—union of Graphic Design & Marketing

  4. Identity and Icon Development and Design

  5. Professional Reproduction of Campaigns Across Media

  6. Produce Responsive Layouts with Visual Impact

  7. Generate an Image and Video Library for your Campaigns

  8. Understand Basic Online Technology to Optimize your Marketing Efforts

  9. Develop and Design (even implement) your Business Website

  10. Create and Produce Strategic Digital Marketing Campaigns

*Suggested Prerequisite for LML Workshop 3:

W1 Productization Modules 1 - 3

**In Real Life

LBB Workshop 2: BRANDING



There are 11 Projects* in Lean Business BrandingWorkshop 2. Projects will be assigned at the end of each Module, and relate directly to its content. Completion of each project with the parameter given will yield professional-quality corporate and product identities, taglines, brand standards, and digital marketing campaigns that motivate engagement and conversion.


Projects include creating a visual library, that you'll access again and again to build (or update) your business website, as well as to establish a social media presence with platform and landing pages, and SMM campaigns. 


LBB projects demonstrate how to build brand awareness of each offering you launch, as well as concretize the overall brand image of your business, for pre-launch, rollout, and throughout the life-cycle of your business.


*In Real Life

Project Mentoring is available. Please inquire for details in the contact form below.

Workshop Sessions





4 hours [daily] + 4 days

16 total hrs





3.5 hours [daily] + 3 days weekly

for 2 weeks

21 total hrs





5 hours [daily] + 3 days

(Fri., Sat., Sun.)

15 total hrs


Bring LBB Workshop 2 to Your Business*

For LIVE LBM Workshops ONLINE, via ZOOM, to virtually anywhere on the planet, please see our Custom Workshops.


*IPP Marketing Workshops are currently available at your offices, or ours, in select San Francisco, and Seattle areas.

See multiple locations in the map below. 

For LIVE workshops at your office, please include your business location in your contact information, and if you have an office, or require a space to attend the workshops.

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