Digital marketing was replacing print and TV in a big way. The buzz around Silicon Valley was online marketing would replace every other form of marketing. Digital campaigns were the future, and guaranteed to make any business millions at a fraction of cost of 'traditional,' (i.e. old) marketing.
Wow! Quite a claim, and now we all know it was fake news. Digital marketing alone likely won't make your business successful, regardless of the cost to utilize the medium. Why? The success of any marketing campaign isn't in the medium of delivery, but the message. You must produce marketing that motivates viewers to ACT—engage; buy; try; subscribe. And at the foundation of what motivates people to take an action is our psychology.
Mobile marketing, or direct mail print packages, each offering, and campaign, must fulfill a desire, or solve a problem for specific groups of people, to achieve top response rates on your marketing efforts.
IPP Lean Marketing Workshops are designed to educate entrepreneurs to CEOs how to produce effective marketing for their business, that motivates action, and sales, for pre-launch, launch, and beyond.
These workshops are NOT marketing theory, academic MBA study, or entrepreneurs stories (that worked for them, but not likely for most of us). All IPP workshops are step-by-step Marketing PRACTICE. Each of the three workshop series introduces tools, methods, strategies, and projects to help you build and grow a sustainable business.
Bring the LBM Workshop Series to your business, and make your marketing work to sell your offerings and brand your business to thrive.
What Motivates People to Act on the CTA* in Your Marketing?
To discover what motivates people to buy, try, subscribe, or engage with your marketing efforts, watch the video.
IPP's Executive Team
Founder, Marketing Mentor,
and Principal Educator
Jeri Cafesin is a veteran creative director, a Stanford marketing educator, and the founder of IPP Global—educating entrepreneurs in the practice of marketing a business to thrive. A Silicon Valley MarCom specialist since the dawn of the dot-com boom, from Fortune 100s, to seed-funded fledglings, her marketing strategies have aided innovators in turning their ideas, and fully-developed products, into marketable offerings of value. Her campaigns have helped create sustainable companies, some ultimately selling for millions. A 10+ yr university instructor, Ms. Cafesin has also taught hundreds of college students and business pros how to actualize and market their offerings into profitable businesses.
Data Scientist, Coding Mentor,
and Data Analytics Educator
Andrew Weiss is a data scientist, with extensive experience developing artificial intelligence and machine learning algorithms, for Fortune 100s, to B-round startups. As Principle Engineer at Netflix, he implemented their next generation recommendation engine. As Director of Analytics at Location Labs, he developed collaborative filtering on location to tag and catagorize points of interest. A Data Scientist at Change.org, he implemented a personalized email targeting application that boosted conversion 45%. He has been awarded 5 patents related to text classification systems, recommendation engines, and collaborative filtering services.
Bring Lean Business Marketing Workshops to Your Business*
For LIVE LBM Workshops ONLINE, via ZOOM, to virtually anywhere on the planet, please see our Custom Workshops page.
*IPP Marketing Workshops are currently available at your offices, or ours, in select San Francisco, and Seattle areas.
See multiple locations in the map below.