Lean Business Marketing:

Actualizing Products for Profit through Productization

The 3 Primary Reasons Startups Fail (click to watch video)

Have an idea for an app, a product, or service? Determine the likelihood your new offering will SELL before you build it, or even after you have (better late than never) through the process of PRODUCTIZATION!

Need SEO content for marketing each new product? Create LISTS of SEO-friendly keywords and phrases to use in your campaigns with the Productization process.

Want to start your own business but have no idea what to create that will SELL? Ignite your imagination to actualize creative solutions, for profit, with the process of Productization.

Actualizing ideas is time consuming, and often expensive, and frankly, unwise, until you determine if anyone will find value in what you've conceived. Productization is the process of validating your offering will sell by projecting 'market fit' for the largest possible audience to assess if you have an offering of value before developing and producing it.

Productization is the step-by-step process of becoming intimate with your potential, or developed offering. It is marketing PRACTICE, not academic theory or entrepreneurs' stories. Creating something that a substantial number of people will likely want, requires a thorough understanding of what you plan to sell.


Marketing an idea, or a product in development, or more effectively branding and marketing an existing offering, Productization provides an infrastructure for effective lean product and startup marketing that works to sell your offerings.

Step-by-step methodology is presented in this LIVE webinar to thoroughly examine each offering you envision (or have produced); find target markets, and individuals likely to buy your offerings; assess your competition, and find the unique value propositions of your offerings. Discover how to iterate each offering to make them uniquely valuable, and conceives future offerings and markets to sell to. See how Productization lists function as dynamic sources of SEO content to utilize in your advertising and marketing campaigns.

Set up your business for SUSTAINABLE success, at launch and beyond. Learn the process of Productization, and you’ll be able to plug most ANY IDEA, product in development, or actualized offering into the methodology (kind of like a math equation ; ) to create unique offerings of value, and effectively market them for profit.

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Lean Business Marketing--Actualizing Products for Profit

Webinar Slide Deck

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