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The success of any business begins with MARKETING.

 

Why?

 

Without an offering of value, that many will benefit from using, at a price-point they'll pay for, there's nothing to market/brand/sell.

 

Product Validation Through Productization,” is a 50 minute talk on the process of becoming intimate with your potential, or developed offering. Determine 'Product/Market Fit,' then concisely, and specifically label the features of the product or service you envision (or have produced). Identify a benefit or solution each feature provides, as well as likely customers who will find value in your offering.

 

Learn how to:

● Perform the Productization process on each offering conceived, or developed (better late than never!), to produce marketable offerings of value, for profit.

 

● Construct dynamic lists of keywords and phrases all related to your offering, your target markets, your business, and industry.

 

● Utilize Productization Lists for iterative discovery, as well as SEO content when marketing your [fully-productized] offering.

 

Neglect to productize each and every offering, and at best, you'll likely waste a lot of time and money on misdirected marketing that gets little traction. At worse, ignoring Productization leads to business failure. The Productization process is time-consuming, detail-oriented, and necessary to perform, continually, to produce tightly targeted marketing that motivates clicks, downloads, and/or purchases of your products or services. Begin marketing each offering with Productization to build a sustainable, thriving business.

Speaker Bio

Creative Director, and Stanford marketing educator, Jeri Cafesin, inspired by over two decades marketing Silicon Valley seed startups to Fortune 100s, has developed the RAF Marketing Method, a practical, efficient three-step marketing process for sustained business growth.

W1-PRODUCTIZATION Meetup

The complete slide deck for the Dec. 10th Marketing PRACTICE Meetup on PRODUCTIZATION: