The success of any business begins with MARKETING.
Without an offering of value, that many will benefit from using, at a price-point they'll pay for, there's nothing to market/brand/sell.
“Product Validation Through Productization,” is a 50 minute talk on the process of becoming intimate with your potential, or developed offering. Determine 'Product/Market Fit,' then concisely, and specifically label the features of the product or service you envision (or have produced). Identify a benefit or solution each feature provides, as well as likely customers who will find value in your offering.
Learn how to:
● Perform the Productization process on each offering conceived, or developed (better late than never!), to produce marketable offerings of value, for profit.
● Construct dynamic lists of keywords and phrases all related to your offering, your target markets, your business, and industry.
● Utilize Productization Lists for iterative discovery, as well as SEO content when marketing your [fully-productized] offering.
Neglect to productize each and every offering, and at best, you'll likely waste a lot of time and money on misdirected marketing that gets little traction. At worse, ignoring Productization leads to business failure. The Productization process is time-consuming, detail-oriented, and necessary to perform, continually, to produce tightly targeted marketing that motivates clicks, downloads, and/or purchases of your products or services. Begin marketing each offering with Productization to build a sustainable, thriving business.
Creative Director, and Stanford marketing educator, Jeri Cafesin, inspired by over two decades marketing Silicon Valley seed startups to Fortune 100s, has developed the RAF Marketing Method, a practical, efficient three-step marketing process for sustained business growth.
The complete slide deck for the Dec. 10th Marketing PRACTICE Meetup on PRODUCTIZATION: