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Lean Startup Marketing is Lean Business Marketing

Looking to turn an idea into a business, or you have a business and are already selling your offerings, IPP's Lean Business Marketing Workbooks gives readers an intimate view  the same paradigm actualizing a startup, as it does launching a new offering.

"LSM is a marketing manual every entrepreneur should keep on their desk."

Lisa Matthew, Operations Director, Guild Group Ltd

LSM Workbooks are not marketing theory, or just entrepreneurs' stories. Each workbook, filled with slides, challenges, and projects, is a step-by-step guide you'll refer to again and again. The LSM series provides specific, low-budget, actionable steps for effectively marketing your business.

Giving birth to a new idea for your existing company, or actualizing an idea into a startup, LSM Workbooks will give you the tools, techniques, methods and process to launch each new offering you conceive or produce, with marketing that generates response—engagement, conversion, sales, and builds awareness of your brand.

Click on each cover to get a sneak peek at the content on Amazon.

This gallery of images has over 100 slides, shown in the 50 minute, "Marketing PRACTICE for Sustained Business Growth," webinar.