IPP Marketing Insights4 minThe TRUTH about Mark ZuckerbergIMAGINE working your ass off all through high school, studying instead of partying, volunteering with school and community groups so you...
IPP Marketing Insights2 minBe Brave, and Launch in RealityI want to find competitors for my fictitious SaaS application. Well, let me be clear. I don't want to find competitors already producing...
IPP Marketing Insights5 minA Cautionary SEO TaleI hired a web developer to produce a website I designed for one of my startup clients. Maybe nine months later, I called her to bid on...
IPP Marketing Insights4 minMARKETING DefinedI teach marketing like no teacher they've had before, my students at Stanford and Cal tell me. MBAs, and novice marketers, most have the...