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A True Email Tale

Updated: Sep 10, 2019

This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email.


I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest (and Arnold Schwarzenegger) were crap.


I didn’t open his email. I trashed it. I didn’t see the link he had inside it, but even if I did, I wouldn’t have paid attention it with his email subject line.


As I reviewed my emails, I watched the news, as I do every morning. The segment was on Boston Dynamics, a well-known robotics firm. They were showing off the agility their Atlas robot, doing a back flip! I was so blown away, it looked so real, like a person, I sent the video clip to my husband and kids. My subject line: “Totally cool robot moves!”


My husband sent me back an email, “I sent this video to you this morning.”


Hmm…he did? I didn’t see it.


“It was in the email about the terminator coming,” he wrote. “I guess I gave my email a bad title.”


No shit.


WORDS MATTER! Marketing/Copywriting must choose the RIGHT WORDS for the right audience to get response.


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