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Marketing and Religion

Updated: Nov 18

Do you believe in God?


Why?


Likely because your mother taught you to—marketing to you throughout your formative years the benefits of belief:

  • Community

  • Solace

  • Salvation

Your beliefs were marketed to you through holiday celebrations, and maybe Sunday school and prayer. Even if mom, and/or your dad, didn't directly push their beliefs onto you, they likely sold your religion to you via example: crossing themselves when hopeful; saying (and believing) “thank god,” instead of giving the credit to the person or people who brought about whatever they were thankful for.

Religion is a PRODUCT. Always has been—a way for the few in power to control the masses. Christians, Jews, Muslims, all major religions have become successful, thriving businesses through MARKETING.


For most, your entire belief system is based on what has been advertised, marketed, sold to you through your family first, then media, and likely your social circle—Christians hang out with other Christ believers, Jews with Jews, Muslims...etc., associate with their own “kind.”

Christianity is by far the largest held religious construct with 2.5 BILLION believers, almost a third of the global population.

By far, Christianity produces more marketing than any other religion. Like fake news, Christianity not only sells you on believing in the ethereal, but also sells you on what to believe. They sell you on who and what to vote for, what you buy, and often who you shop from.


It is impossible to find real numbers on how much Christianity spends on advertising. Christian marketing pros make sure it's a black box because they don't want you to know they are spending trillions annually to sell you on believing, or concertizing your existing faith by selling you politicians, books, and businesses that megaphone Christianity. Christian books, too many to begin to count, Christian Superstores and Mega-Churches, TV and online evangelist, and recent movies like The Passion of the Christ, Noah, Heaven Is for Real, all are subtle (and not so subtle) marketing campaigns to convince you to become a Christian, or buy the products and services of Christian organizations if you are already a believer.


In fact, Christianity's foundation is not God, or morality. It is MARKETING. By Christian laws, it is every Christians obligation to market—PROSELYTIZE Christianity—to the world.


Most of you believe as you do because your belief system was manufactured and marketed to you continually throughout your life.

Faith-based marketing (FBM), generally Christian, is a strategy that recognizes the importance of religion to consumers. FBM attempts to tie an organization or specific product to a religion. Chick-fil-A, Hobby Lobby, Tyson Foods, Jet Blue, and the list goes on, associate themselves as Christian organizations to better market their products to the over $5.1 trillion a year spent by Christian buyers. Most of these companies use Christianity as a convenient cover story, but they do not practice Christian values. The struggling clothing retailer, and Christianity advocate, Forever 21, demoted most full-time workers to part-time status to avoid paying them medical benefits. This is typical for companies espousing Christianity. They market to your beliefs, quote the Bible to manipulate you into thinking they have any morality at all, to maximize your Christian dollars.


Passengers on Alaska Airlines received pocket-sized prayer cards along with their refreshments (until the backlash by customers threatened to hurt their income). Businesses that are not affiliated with any religion, like Coca-Cola, Pepsi, Bank of America, Dairy Queen, McDonald’s, Clorox, Delta Airlines and Alamo Rent A Car all sponsor MegaChurch events. 20th Century Fox has a division called FoxFaith that produces religious-oriented films, often sponsored by the companies vying for your Christian dollars, and the Republican Party (GOP Marketing).

Christianity has been marketing to Republicans since the early 1980s. A coordinated effort by the executive director of the College Republicans for Ronald Reagan, Ralph Reed, Pat Roberson (700 club televangelist), and Jerry Falwell (Young Warriors for Christ) campaigned to Christians to turn them into America’s powerful Republican voting bloc. He sent direct mail marketing to church mailing lists across the U.S. to convince them that 'liberals,' and non-believers were destroying America, and reminding the church members about their obligation to vote for candidates that espoused Christianity. And it's worked!


Republicans are now THE party of Christians. During the Capital Riots, Christian signage was everywhere: “Jesus Saves!” and “God, guns & guts made America, let's keep all three!” Most of the Capital Rioters were/are Christian 'believers.' Crowds chanted, “Shout if you love Jesus!” And the crowd cheered back, “Shout if you love Trump!”


Target-marketing to Christians, especially low – mid income Christians, has exceptionally high conversion rates—gets these people to buy, try, subscribe with each campaign.


Why?


Conservative Christians are way more likely to buy into marketing than any other target demographic.

But why?


It is pretty simple, really. People who choose to believe in fairy tales like religion, without thinking—just believing, taking it on faith that their mother and society must be 'right'—are exponentially easier to convince to believe in anything, no matter how absurd. So, when Fox News, and other conservative media floods the internet and TV with marketing claiming the '2020 Election is a fraud, and Trump won, not Biden,” Christians tend to believe it.


Looking for high engagement with your marketing? Target and SELL your products, services, and ideas (real or fake) to religious believers.




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