Over 90% of all startups fail.*

Here's what you need to know to be among the 10% that succeed...


"Marketing Methods to Avoid Startup Failure," is a 50 minute talk that exposes a distinct pattern that leads to startup failure time and again, then introduces a new marketing paradigm that makes starting and effectively marketing a business doable, in sequential, actionable steps.


Business Marketing PROCESS, not MBA theory, or entrepreneurs stories (which worked for them, but likely won't for you).


Creative Director, and Stanford marketing educator, J. Cafesin, inspired by over two decades marketing Silicon Valley seed startups to Fortune 100s, has developed a unique, three-step marketing method for sustained business growth. Attendees will learn how to set up a solid foundation for marketing their offerings, and branding their business, with a proven method of effectively marketing a new or existing offering, step-by-step, into a thriving business.


In this Meetup you will learn:

  • The three primary reasons startups fail.

  • The RAF Marketing Method to avoid startup failure.

  • Productization of your product, service, or nonprofit, into a marketable offering of value.

  • Branding of your offering and company.

  • Launching digital and print marketing campaigns for response.


Q & A follows presentation.

*Gallup, 2017

© 2019 IPPGlobal.org

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